Kiva Nonprofit
Re-brand
Kiva is an organization that allows to lend money via the Internet to low-income entrepreneurs and students in over 80 countries. Kiva's mission is "to connect people through lending to alleviate poverty." Kiva gives inspired people a chance to thrive and succeed in a field that they are passionate about. I have conducted a research project in which I studied Kiva’s concepts and brand; I then re-branded the nonprofit as I saw fit, by analyzing, brainstorming, and trial and error practice. I developed a brand guideline below, in which I developed new concepts, visuals, web design, and products.
